Carrefour Price Image strategy and campaign,
in collaboration with Publicis.
Putting a commitment speech in our price speech,
meeting 3 challenges at the same time:
price image, quality image and respect image:
Carrefour healthy prices.

Hello bank! brand positioning & messaging,
image campaign, in collaboration with Publicis.

Awareness campaign to increase market share in Belgium,
finding a way to justify the high price.
Cheese consumption trends/competition/target studies,
and communication strategy.