Fear Hunters

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The wide spread of the brands.

We meet each day more than 3000 brands. Solicited from all sides, but with a storage capacity limited to four per sector, our western brain is less and less available. Moreover, just as if we reject the father’s authority, we kill brands in order to emancipate ourselves from their grasp. …

God damn it! We ran out of Miller beers.

I have the pleasure to invite you to the new photo expo  « God damn it! We ran out of Miller beers, the cooler on the back seat is empty! » The 10th of january at 18.30pm  at the Caméléon Coquet Gallery.  Exhibition from the 10th to the 28th of january 2012. …

a new content creation house

1kg3 is a content creation house that feeds brands to make them live, by maintaining surprise and dialogue between them and people.  People are great advertisers. 1kg3 is a 20 years experience in advertising creation combined with a 20 years experience in activation and production, but most of all personalities with convictions …

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A new way to work, not a new digital team.

Igor Clark, Creative Technology Director at W+K, has written an instructive post to explain how he hires people. « Not so long ago, the rise and rise of “digital” meant agencies having to come up with increasing amounts of interactive work. They didn’t know how to do it, so their developers …

Innovation on parking spaces.

Pavement to parks. The streets and car-parking of San Francisco represent about 25% of the area of the city, much more than all the parks united. A collaborative initiative