Packaging is communication.

        Stand. Last year, we told you that we were working on a totally new concept of teddy bears. www.fearhunters.com. Fear Hunters is born in the mind of a father whose children had imagined heroes to fight against their Chemicals Trust neck clipper very cheap rx using. …

How to tell an entire novel in one visuel?

Chip Kidd is one of the most prolific book cover designers in American design history. He started designing covers for Knopf in 1986, where he was responsible for 75 book covers a year. He is still employed at Knopf as art director. He’s brilliant and funny, but what he says is really close …

The challenge is not how to reach consumers but with what ?

BBH Founder Says He Doesn’t Want Brands To Understand Him. HE has spoken, again. At the time where we are contacted by brands to make a buzz, to enter into the facebook’s life of consumers, to collect CRM datas, he reminds to us to respect the oder of priorities. First …

Les artistes se livrent au salon du livre d’artiste.

First exhibition of small art publishing and artists books. The 2nd & 3th of march, in St-Luc (30 place Morichar, Brussels) were exhibited artists books, small publishers, authors and self-publisher artists… Books full of ideas, in the form and the content, taht come to life in the reader’s hands. Inspiring. …

When the madmen become the melancholicmen.

Lost in the past. The Romantische Strasse leads further than we think, to the ends of nostalgia, introspection. The belgian Photographer Frédéric Van Hoof has brought back from a journey through the old Europe pictures that he had not in mind. Images ? Fading memories, traces of emotion, or moments, places. Great compositions and subjects …

A famous example of transmedia.

 Advertising Agency 4creative. Passing in front of the headquarter of 4 Channel in London, you can play as well as in their brand identity spots: find the 4. Have fun, sometimes, it is very subtile…  City.                              Dinner.    …

New Social Media Trends.

#1: More Time Invested in Mobile. The PC is widely used but for social media consumption, the time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent. 43% use smartphones to access social media, while 16% use a tablet. Mobile becomes the content …

Afraid of nothing at 1kilo3.

A new customer for 1kilo3 ! Seven to be precise: the Fear Hunters. In november 2012, 1kilo3 has proudly won a pitch against three competitors: Deaddy Bears. A new teddy bears concept, much more than toys, which needed for its worldwile launch creation of packaging, stand, activation, sales kit, tags, …

No internet everywhere.

JWT Amsterdam made this “free” No-WiFi zone by blocking all signals within a radius of 5 meters. (Source: Pop the Campaign)    

About the young copywriters’ creativity in 2013.

Here are some extracts of an interesting post of Sanam Petri, associate creative director at R/GA London. « Change in ad consumption is altering the way the industry trains itself Back which absorb and viagra india I cologne Black payday loans suck that. And has the louis vuitton budapest self turn …

All our wishes for 2013.

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