The year 2014 has started well for us, with an exciting mission for the great brand Danone. In January, we’ve made some pieces of dynamic internal communication targeted to all the Danone Benelux people. Everybody was 100% concerned with the project and the result was crowned with a thunderous applause. To know …
Making-off shooting Théatre de la Vie. Before photoshop.
Le Théatre de la Vie continues its quest for emotions, exchanges and revelations of talents in its new program (2014-2015 season). Brick by brick (red, such as the walls of this old industrial building in Saint-Josse), the energic team builds its own particularely universe, between humor and sensitivity … and …
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» Instead I’m going to tell you a story. » Seth Godin. The guru of marketing concepts thinks that a success story would be the best way to customers’ satisfaction and loyalty . The most important is not to have the best product but that the consumer believe to the story of the brand. For Godin, history is effective when it coincides with the client’s vision. Because of this proximity, it pays it attention. The work of the marketing manager is to identify communities which share common visions and make a story that corresponds to it. A revolution for those who …
The brand that has « that something » is consistent everywhere and all the time. The support of its first ambassadors, its employees, for a new brand positioning or ad campaign is an important step. If they do not believe in it, who ? Top secret, the internal communication requires …
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The world is changing in all senses, and many planners try to analyze how it currently turns. Here is a summary of some of the last trends in social medias. Mobility. Smartphones = youth social tools*. Each social networks has its own purpose. Facebook is for class assignments, Instagram …
Robinson, 10, asks me 1 euro in exchange for a « Black Game » poster. No doubt, children have fully assimilated marketing techniques. This is both scary and challenging: you will have to look further in the form and in the maturity of the communication. « Black Game » is a story the boy …
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According to a recent study, Shared posts on Twitter or Facebook are not necessarily read by people who recommend them. When a user retweets a post, he often doesn’t really knows what he shares! The statistical tool Chartbeat says that an original title can provide an post to be strongly …